Toolkit

Geo-Marketing

New: Launch of a GEO-MARKETING solution for retailers

What
MÖBIUS has reached the next level in geo-marketing with the development of the Point-Of-Sale Planner (POS Planner). This intelligent application offers full-support to retailers dealing with complicated location management problems.

We have observed that expansion managers in retail environments mainly rely on 'gut feel' to decide where to locate new outlets. While expansion managers want to stress the importance of intuition and experience in this decision process, they also acknowledge the need for their decisions to consider a wide range of factors an to have an objective basis.

To satisfy these requirements, we have combined our experience in location management in a powerful tool which enables us to screen new potential locations, define an optimal long term expansion strategy, detect opportunities to launch marketing campaigns and set well-founded sales targets for all current outlets.

At the heart of this advanced tool is an innovative customer behaviour model that can simulate decisions of customers about which outlet to go to. Here we take sector specific, outlet- and environment-related indicators into account. Thanks to the latest artificial intelligence techniques, we have cracked the code to tune this model to the business reality.

We offer our solution as a user friendly decision support system, incorporating the latest techniques in GIS, cartography and reporting, that can be fully aligned with a business and its processes.

GEO-Marketing Tool

Related tooling

For who?

Food distribution
Wholesalers
Do-it-yourself
Electronics
Petrol filling stations
Service points
...