Never before has so much data been available, yet we make about as much use of it as we did ten years ago – i.e. practically none. However the technology is available – and so is Möbius. Analytics is the science of analyzing open historical data from both within and outside an organisation, obtaining information from it in a smart way, finding connections, drawing conclusions and even using it to make forecasts. Analytics can be used to make organisations smarter and to help them make the right decisions at strategic moments.