We recycle more when we Wecycle

Strategic challenge

Wecycle collects electrical appliances and energy efficient lighting and guarantees optimum recycling. To continue to grow it wants to:

• optimize the service.
• improve organizational aspects such as registration, processes and IT system.

Approach

Segmentation

The starting point was customer segmentation. The requirements of each segment were mapped out. This resulted in a good overview of the segmented value proposition and the value drivers of each customer segment.

Redesign

Processes to be carried out were optimized on the basis of this determination of needs. An adaptation of the IT system to support all this was also required.

Implementation and follow-up

Möbius continued to support Wecycle during the implementation and made adjustments where necessary. The new processes were embedded in the organization up to the shop floor.

Result

Wecycle is experiencing a better interaction with its customers:

• the driven customer segmentation provides a clear overview of the need of each type customer.
• a better match between customer needs and the own organization, in work processes and IT applications.