Data monetization, the term used to describe a variety of approaches to turn data into money, is a whole new ball game when it comes to managing data.
It requires the strategic use of data, a unique blend of skills and capabilities, and sometimes new operating models. Regardless of the many areas for which data monetization can deliver value, only a few have started to harness the potential.
The main challenge lays in finding the answer to the following question: “What is my data worth and what would a potential partner be willing to pay for it?”
In this mini-guide, we help you answer this question.