To successfully run your business, it is key to know how customers evaluate your services and crucial to understand what your customers truly need. Qualitative interviews and online surveys are great methods to capture feedback. Instead of relying on ‘gut feeling’, you can (virtually) talk with customers and prospects.
Online surveys have, compared to offline techniques, several important advantages. You can think about reaching a large audience at a low cost, avoiding possible bias by the interviewer,… However, the success of an online survey is highly dependent on the quality of the survey and the response rate achieved.Qualitative interviews are therefore an ideal starting point for shaping the online survey.
Are you interested in getting insights from your customers in a qualitative and / or quantitative way?
Are you interested in getting some tips & tricks related to this kind of research techniques?
Join our webinar on May 5th (14h – 15h30) and get inspired with a practical case.
We will focus on several key questions.
- How do you form a good interview guide?
- How do you translate the results from the interviews into an online survey?
- How do you keep the survey short, simple and logic?
- How can you maximize the open – and click rate?
- How can you minimize the drop out percentage?
We foresee time for interactions and sharing experiences with CX peers from industrial, B2B and B2C companies. (Target audience: Everyone with a need to gather customer insights to further improve business operations and customer experience.)
Looking forward to meet you virtually!